If the people and the balance of power don't succumb to his demands, he just makes more EO's. Russian built AK style rifles are now banned from importation.
First the ammo ban, http://www.thetruthaboutguns.com/2014/04/robert-farago/atf-bans-importation-of-russian-made-5-45x39-armor-piercing-ammo/
Next the rifle ban http://bearingarms.com/obama-executive-order-halts-import-izmashsaiga-firearms/
Unfortunately, the AK is still seen as a "gun for bad guys" in the eyes of many, even within the gun community. Unfortunately, it is difficult to reeducate those accustomed into believing the personification of guns.
What Sam Colt gave to America, Mikhail Kalashnikov gave to the world. It's not a rifle, its a voice for the everyday man.
I'm not trying to start a debate about what Russia is attempting to do in the world at this point, because this ban isn't really intended on impacting Russian economics. Its really for the children right?